Monday, April 28, 2008

Is Internet Article Marketing Part of Your Strategic Plan?

For many from business coaches Webjaxrlhxlxp executive coaches to small business owners to speakers finding a proven marketing strategy is critical to build their businesses. Internet article marketing can help, but its Articlethryhjre is directly dependent upon the strategic plan.

Any marketing strategy or marketing tactic must begin within the strategic Artmarwiwwuggo of who does what by when. The strategic plan is a systematic process that includes:

  • Research of the marketplace
  • External assumptions about the need for product/service, the marketplace and the economy internal appraisal including organizational structure
  • Market plan
  • Sales plan
  • Financial plans including profit and loss statements along with budgets
  • Dashboard of key performance indicators
  • Executive summary

If you are thinking of using Internet article marketing, your strategic plan will help you to work smarter not harder. First, the research within the strategic plan identifies your target market and the needs within that population specific to your products or services. Your Internet article marketing efforts need to reflect your target market and their potential needs.

Second from writing the strategic plan, you have a clearer focus on your products and services as well as any niche market you wish to pursue. If your main product is business consulting, submitting articles on business topics as well as leadership would better serve you than submitting articles on self-improvement.

Third, use the critical goal categories or critical success Webdrdktpfv within your strategic plan as article topics. For many business owners, marketing is a critical goal category. Writing articles on this topic would demonstrate your subject matter expertise and bring value to potential prospects as well as achieve your own marketing goals.

When all actions are directly tied to the strategic plan, you will find that the results including increase sales come much quicker. Also, additional benefits may surface from truly seeing the value of planning when it comes to directed actions to even becoming Internetivtrbiggm incredible subject matter expert.

Leanne Hoagland-Smith, M.S. is a business coach and executive coach with offices in Indianapolis and near Chicago. She writes, speaks and coaches people in businesses to quickly double or triple results through the creation of an executable strategic plan along with the necessary leadership skills "to pull it off."

One quick question,if you could secure one new client or breakthrough that one roadblock holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne, a call at 219.759.5601 to experience incredible results.

Visit http://www.processspecialist.com/ and explore everything from free articles to connecting with Leanne.

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